Berkeley Scientific Journal x Innovative Design
TOOLS
Adobe Photoshop, Adobe Lightroom
METHODS + SKILLS
Visual + Graphic Design, Photo Collaging
DURATION
November 2018 - December 2019
ROLE
Designer
overview.
Berkeley Scientific Journal (BSJ) approached Innovative Design with the task of creating a cover design for Crisis, the Fall 2018 issue of their biannual journal. This issue’s theme was the climate crisis and its enduring impacts on various aspects of human life worldwide.
process.
inspiration
The inspiration for this cover came from a project I did on white-washing earlier. I liked the concept of paint-rolling over nature to create a dark dreary city scape. I looked over some concepts on the internet to see if this was
ideation
My ideation process always started on paper. I drew some sketches on paper and then took to Photoshop. I ideated 2 initial drafts on Photoshop which were sent to the team. I received verbal feedback on the initial designs and continued to iterate.
reiteration
The designs went through 2 rounds of iterative feedback in which I was in consistent contact with the point of contact and BSJ discussing different changes to the cover design. I ideated 8 drafts through out this process of which 2 final executions were picked.
sketches + drafts.
final executions.
