Airbnb Magazine
Improving Airbnb magazine’s Gen Z readership and awareness by building digital product add-ons
TOOLS
Figma, Adobe Illustrator, Adobe Photoshop, Miro, Whimsical
METHODS + SKILLS
User Research (In-person Interviews), Secondary Research, Market Surveys, Product Marketing, Journey-Mapping, Prototyping, Visual Design, UI/UX Design
DURATION
3 months
TEAM
Labiba Amyeen, Daniel Ha* (Project Manager), Katie Marr, Michelle Gong, Hansol Jung, Copter Lee, Shelley Cai
ROLE
Researcher, Design Consultant
overview
As a part of the imagiCal, a creative consulting agency at Berkeley, Airbnb approached us to help generate awareness and increase readership of the Airbnb magazine, especially amongst the Generation Z demographic. We provided Airbnb with key insights on understanding Gen Z and developed a series of online and offline executions that help Airbnb Magazine increase awareness + readership.
Case study coming soon…
Please check back later! This case study is still being built. If you’d like to learn more about this project please reach out to me. In the meantime, please feel free to check out the project slides!
